"Viral marketing" is a marketing strategy in which word of mouth is used for publicity. It makes use of the Internet to spread the message among interested people. Now-a-days people are using social networking sites to spread viral marketing techniques.

The results of viral marketing depends on how many number of people access the website and how many of them will pass on the message/information to others. A high number of visitors and increased traffic means good spread of information through viral marketing. If the traffic is less then viral marketing fails.

Viral marketing is also known as leveraging the media, creating a buzz, word-of-mouth, network marketing etc. Among these names Viral is most popular in the Internet world.

Viral marketing is carried out to advertise a product or service online. It is necessary to have specific elements to have success in viral marketing. Generally to have successes in viral marketing, people offer free services and other programs to the general public.

Sometimes they also announce low priced products and services but it is found that success rates through viral marketing are more if there is something free offered. Simple downloads, emails and most recently through spread of message in social networking websites are examples of free services.

Since messages and information are passed on from one person to another in the form of word of mouth the transmission of information should be as simple and straight forward as possible. Therefore, no important information is lost in translation.

There has been an increase in word of mouth results through viral marketing. The most common way of spreading the message is through website and email. The information should be placed properly in strategic places where there is good traffic and also it should have relevance to the service you are offering.

Hotmail.com is the best example for viral marketing. It has all the essence of viral marketing. Each message sent on hotmail will carry a simple tag at the bottom. This way it makes use of the best viral marketing strategy.

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