Dan Kennedy Dan Kennedy is a specialist in Direct Marketing, copywriting and other Marketing Techniques. He has been in the marketing field even before the Internet, Fax machines, 800 numbers and other technological advances marked its impression in the economy. Offline Marketing is another aspect in which he has got outstanding knowledge of.

To enhance the sales of your business, Dan Kennedy offers Magnetic Marketing Products. He also offers tapes, courses and books. The live training events conducted by Dan which include famous personalities like Jim Rohn, Tom Hopkins, Zig Ziglar, Paul Jenkins and Brian Tracy are very informative. He also conducts seminars.

Dan also works as a consultant. He has written a book, Prospecting Sucks which is well known among all levels of marketing personnel. But, Dan's proficiency is appropriate for offline marketing world and not on online marketing.

Dan Kennedy's only problem is if you buy a reasonably priced book, then he instantly tries to sell you a back end item which costs thousands of dollars. His courses are more expensive and not worth it.

Kennedy's inexpensive books can be traced in e-bay. Dan's books and courses detail the way to pull people towards your product by writing outstanding copies and sales letters. He does not mention any method of getting higher rankings on the search engines hence, it is not suitable for internet marketing.

I suggest you to buy Dan Kennedy's books on direct marketing techniques because the basic essentials of marketing are clearly indicated in these books and you can pick out any of the ideas in that and mould it as it suits you in internet marketing. In this manner you can save time while you are devising and planning all basic technicalities.

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